Ernest is an entrepreneur. He helped co-found the Cornish cold water surf company Finisterre, where he became Brand and Marketing Director from 2006 to 2015.
After Finisterre, he co-founded the pioneering customer research start-up, Who Buys Your Stuff? where identifying a business’ actual customers and building strategies around them was the start point.
Since then, he has gone on to work with a number of entrepreneurs, small and medium-sized businesses, doing work around category, branding, customer research and how best to grow online.