Should I stay or should I grow?

Client business: Rugged Interactive

Coach: Andrew Baxter

Category: Productivity & Export

Over the last nine years Simon Heap, founder of Rugged Interactive, has experienced the ebb and flow and highs and lows, of building his own business from a start-up into an exciting challenger brand.

From the very beginning, Oxford Innovation has provided ongoing, honest, credible conversation as well as an outside perspective and an impartial sounding board – providing value in both the good times, and the bad.


Oxford Innovation coaches helped structure operations by streamlining and maximising efficiency in the workspace.

Export - Exporting to the U.S.

Oxford Innovation coach Andrew Baxter supported Rugged Interactive with standardising products and specifications in preparation for global export.